Diamond is forever a girl’s best friend! Gemstones glisten! Women adore pearl trinkets! For decades these clichés have been advertised in jewelry arena for decades. How long will jewelry designers and stores lean on these. It is a business aiming glamorous products towards women.
Blogging is the best way to attract new customers and keep the past ones engaged. Make your jewelry blog sparkle just like a multifaceted gemstone, so as to intrigue potential customers. You can check Pearlsonly.ca for pearl products.
Tips for jewelry blogging
Spotlight company’s specialties
Occasionally highlight your store’s specialty in the blog post content. For example, if your store sells Mikimoto akoya pearls then write in-depth content regarding them. When potential buyers come in search for Akoya they will be directed to your website.
Make gifting memorable
Post every month’s gemstone along with relevant products, simultaneously. With 12 months, your jewelry store gets an opportunity to post the 12 monthly evergreen blog posts. You can repost them every year as they are timeless. All the year-round people come in search of gifts.
Cause jewelry is latest trend. For example, a cause bracelet with an ad like ‘wear one to support the orphans’ or a breast cancer bracelet can be effective. It shows that your business is doing a great charity cause. It is a good idea of educating consumers about causes that every bracelet represents.
Engage audiences of all ages
Only working adult does not come in search of your blog. Many high school girls unable to buy expensive jewelry come to research online. Offering pictures, links, and details about the products can cause young generation to act and seal a deal. Teens actually email their parents about the jewelry they adored.
Tell them how to style
Layering necklaces is challenging for many girls. They can check your blogs for inspiration and attain a layered look. In the blog display practical styling guidelines. It helps to show your products creatively, while engaging and educating clients at the same time.
Friendship jewelry can be created to be given as gifts. While writing on your jewelry blog highlight relationships. Many people don’t look for jewelry but Google “best friends”. To get most impact optimize the content with keywords like ‘best friend jewelry’.